The Kenney: Repositioning and Lead Generation

Category
Lead Generation, Repositioning
About This Project

Challenge

The Kenney in West Seattle was often passed over by retirees who preferred to live closer to the downtown Seattle core. Instead of trying to compete on lifestyle against many of the premium-price CCRC communities in Seattle, The Kenney decided they would be better off repositioning themselves as the value leader for cost-conscious seniors.

Solution

3rdThird Marketing created a print, direct mail and online campaign that presented a side-by-side comparison of key features seniors wanted along with typical entrance fees in the downtown core. The headline “The Ultimate Senior Discount” showed that one could have a great lifestyle—with nearly identical amenities—for a fraction of the price.

Results

The Kenney sales team reported a 200:1 ROI and said this was one of the most effective marketing campaigns they had ever implemented in the history of their organization.

Please call us at 888-776-5135, email [email protected] or schedule a quick meeting below. We are excited to work with you!

Meet with us.

Schedule a 30-minute meeting with us or call 888-776-5135 to learn more. We look forward to working with you!