INSPIR: Lead Generation

Date
Category
Lead Generation
About This Project

After the high-performing success of direct response work with Maplewood in VT, CT, NJ & MA, we were invited to create a direct mail package for their INSPIR community in NYC. Their marketing team told us that “Direct mail doesn’t work for these prospects.” Challenge accepted.

Challenge

Break through the clutter to communicate with hard-to-reach, high-wealth New Yorkers and their adult children with a mail package that will get open, generate RSVPs and introduce the community.

Solution

We employed an oversized, upscale flat envelope package with a high-end black ink design that echoed the motif of the INSPIR brand and architecture. We wrote two different letters, one for the adult children and another for people aged 75+. Accompanying the package was a sleek invitation to several events, including a Halston design soiree. It also highlighted key aspects of the INSPIR interiors.

Please call us at 888-776-5135, email ideas@3rdplus.com or schedule a quick meeting below. We are excited to work with you!

Meet with us.

Schedule a 30-minute meeting with us or call 888-776-5135 to learn more. We look forward to working with you!