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Making Aging Better

3rdPlus is a one-of-a-kind company with enhanced services to help senior living communities transform the resident experience. We help organizations across the country with strategic consulting, branding, marketing, operations, sales, life enrichment and culinary. Welcome to the plus side of senior living thriving.

To get started, call 888-776-5135, or schedule an appointment below.

3rdThird Marketing

Ever feel like your agency can’t attain? Are they accountable, reachable, and a joy to work with? Feel like you’re paying too much for cookie-cutter ideas that don’t reflect your brand? If you are tired of the agency merry-go-round and want a true marketing partner who listens, talk to 3rdThird Marketing. Our positive approach to marketing, branding, and lead gen is proven to work 100% of the time, generating ROIs of up to 300 to 1. Simply put, you’ll be proud of your results and enjoy the process.

Culinary Coach

If you know something needs to change in your dining program but are unsure where to start, start with an expert assessment from the Culinary Coach. You’ll get a clear picture of your dining and a detailed plan to improve it. Then our expert coaches and operational tools will give you everything you need to take your dining to the next level. If your residents are demanding more, we’re here to help.

  • Aldersgate: Branding & Census Building

    3rdThird Marketing quickly set out in the spring of 2020 to generate leads while simultaneously developing a new brand to represent Aldersgate’s vision.

  • RiverSpring Living NYC: Explainer Video

    RiverSpring Living needed an explainer video that quickly covered the totality of its history as the Hebrew Home at Riverdale.

  • Hearthstone: Census Building

    In ensure project viability, The Hearthstone needed to secure 11 deposits prior to breaking ground on The Cove East.

Client testimonials.

  • "We want to nurture and support the whole person by delivering products and services that today’s modern seniors want and deserve."

    -Cynthia Thurlow-Cruver

  • "After working with several other marketing firms in the industry, engaging 3rdThird was refreshing. They are personable, professional and actually “get” us. They took the time to intricately understand all the nuances of our structure, persona and brand. The creativity and approach are fresh and inviting, with a small contingent of people working on our account so we no longer get inundated with emails from an unbearable amount of people."

    - Aldersgate

  • "We have 500+ residents and all levels of care and had gone through three different dining contractors. The Culinary Coach helped us to succeed on our own. We’re achieving greater savings, controlling employee culture, and increasing resident satisfaction."

  • "Our Culinary Coach staffed our community with very competent and skilled workers, and designed upscale menus for Assisted Living and Memory Care residents. He educated (in a way that teaches) staff members so they have the sustainable practices that allow them to do it on their own."

Schedule a Meeting.

Schedule a 30-minute meeting with us or call 888-776-5135 to learn more. We look forward to working with you!

Holistic marketing because everything matters.

Our holistic approach creates a positive outlook for healthier lives and a better bottom line. We nurture and support the whole person with products, services and creative solutions that today’s modern elders want and deserve. You choose which product or service makes sense for your community.

Smaller the Ad, Bigger the Idea

See how we helped a 55+ rental product creatively differentiate itself from other retirement communities.

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Culinary Coach

Whether you’re using contract dining or self-operating, Culinary Coach delivers fresh, modern dining experiences.

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250:1 ROI

This lead gen Mermaid campaign leased up a blue sky expansion in three months and attracted more than 225 attendees over two weekends.

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Sales Coaching for Bigger Wins

Our player-coach model means we embed with your sales team to hone communication skills and boost closings.

Ask us how

Branding & Marketing

Succeed with branding focused on your unique strengths while promoting positive aging.

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Cosmic Soup Podcast

We don’t keep our secrets to ourselves. And we’re sharing with the world.

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The Best Story Wins

What if your competitor put their logo on your ad or website, and nobody could tell the difference? That’s the problem with most senior living brands today.

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Lifestyle Videos Sell

See how one Orange County CCRC effectively used Facebook video to sell a lifestyle to great effect.

Watch the video

Every Meal Sends a Message

Read our latest blog on how the simple act of plating food conveys meaning to your community’s residents.

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Success Story

See how the Culinary Coach helped one N.C. community take their dining program to new levels of health, taste and resident satisfaction.

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Community Coach

Support your team with registered dietitian assistance, sales coaching, operations coaching and interim top-level staffing.

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Brand Launch

See how we infused lifestyle with memory care to position Grace Gardens as the premier community in Orange County, CA.

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See Us Speak at LeadingAge and Elsewhere

See our speaking schedule and sign up for webinars on topics about marketing, dining, and selling.

See where you can meet us

See 3rdPlus at a Glance

Flip through our online brochure to see how everything fits together.

See FlipBook

Dining with Dignity

Healthy food and a positive mindset are equally as important in childhood and our 3rd third of life. Dining with Dignity ensures your community can deliver.

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Gray Hair Is Not a Target Market

Shift photos and messaging away from ageist content for positive results.

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Blog posts and podcast episodes.

Let’s Connect

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Please call us at 888-776-5135, email ideas@3rdplus.com or schedule a quick meeting below. We are excited to work with you!

Schedule a Meeting.

Schedule a 30-minute meeting with us or call 888-776-5135 to learn more. We look forward to working with you!