In collaboration with Ralph Novak of Brooks Adams and Nancy Weinbeck of Bayview, 3rdThird Marketing presented “Behind the Curtain: What Prospects Really Want” at Leading Age EXPO 2018 to a packed room (see above!).

Using hard data and honest interviews from actual residents, “Behind The Curtain” is an unforgettable (and funny) look at what attracts prospects (and what turns them off) about communities and advertising.

After our presentation last Tuesday, we were swamped with requests to make our slides and video available to share. You can now watch the full speaking session right here via our YouTube channel, or click to download a PDF version of the presentation. This document includes transcriptions from the videos shown during the session. These video clips are available by request. Please contact Jill Beagles at Jill@3rd3rd.com for more information.