Blog & Podcast

AI is fantastic at speed, pattern-spotting and scale. It’s not fantastic at judgment, nuance or living your brand’s values. Use it—wisely. Click the link below to learn more about AI and advertising.

Why NOW is a prime opportunity for senior living communities. When money feels uncertain, people look for trusted guides. This is the moment for communities to be a resource hub—not just a sales engine.

As a culmination of 3rdPlus’ recognition of Anti-Ageism Day 2023, Saturday, October 7, we are sharing some national observations about how “benevolent ageism” could impact your senior living community’s business and resident psyche.

In the competitive world of senior living, every decision made about your brand’s communications strategy can either elevate your community or hinder its growth. Some senior living communities are understandably budget-conscious and often attempt to cut costs by using in-house staff or inexpensive consultants for…

Gen Z, the newest arrivals in the workforce, are digital natives raised with the constant communications of the handheld internet, utterly familiar with the gig economy.

“If the business you are in requires you to deal with people, you, my friend, are in sales.”
-Zig Ziegler

Today we are taking a look at F-808, which addresses therapeutic diets that must be prescribed by physicians in the skilled nursing community setting.

Food and Nutrition Services F-804-807:

These 4 F-Tags are grouped together as they relate to Food and Drink, which each resident receives and the community is responsible for providing.

Request “The C-suite Primer on Operating a Stellar Dining Program” white paper. It Was Specifically Written for C-Suite Executives.

Check out 3rdPlus founder Cynthia Thurlow-Cruver’s interview with Mary-Therese Griffen from Media Champions on their Daily Ad Briefs webcast.

In this next summary of F-Tags, we are reviewing F-803. This F-Tag focuses on menus and nutritional adequacy.

In any community, it is important to have the right number of staff, but you also want dining staff, chefs and servers who are passionate about what they do.

We love Winter. It provides a huge variety of affordable ingredients with a wide range of health benefits and an endless supply of flavor possibilities.

A Federal Tag (F-Tag) corresponds to a specific regulation within the Code of Federal Regulations For Long-Term Care. Each month on a Friday, we will discuss the F-Tags that pertain to the Food and Nutrition Regulatory Group.

Today, my team and I are launching 3rdPlus. Our mission is to inspire, enrich and nurture the lives of people to make aging better.

Mealtime is often the most important and anticipated part of our days, and since every meal sends a message, it is important to deliver that message as clearly, concisely and respectfully as possible.

What we love about repositioning projects is helping good communities increase occupancy and SHINE.

Gardening is one of my favorite hobbies, and I think a lot while I do it.

Add more channels to your fundraising mix with paid social media and colorful direct mail.

We want consumers to recognize your community. Branding is the unique representation of who you are as a company.

Find out why marketing during Covid-19 is more important than ever.

We show how 3rdThird Marketing deals with this perception bias with examples from our portfolio.

“Internalized ageism” has major implications for how we approach marketing to elders in the senior living industry.

Have you ever wondered what makes a photo “Insta-worthy?”

Social media usage has shot up, and it’s not just eyeballs, it’s new levels of engagement.

If you want the nitty-gritty about why Pivot works, I will be happy to share specifics with your team.

Recession forecasting aside, building a wait list is ALWAYS a good idea.

Residents of any community should have the option of enjoying a beverage with dinner or at a festive occasion.

In 2019, 3rdThird Marketing was tapped twice as a thought leader on ageist images in advertising in two different national articles for The New York Times and CBS News Online.

This summer, 3rdThird Marketing volunteered to develop an event app for the Sunset Supper.

Ageism is defined as a prejudice or discrimination based on the grounds of a person’s age.

Can marketing help make LTC financing reform into a topic that people can understand clearly and rally around?

In collaboration with Ralph Novak and Nancy Weinbeck, 3rdThird Marketing presented “Behind the Curtain: What Prospects Really Want” at LeadingAge 2018.

Growing older is inevitable. Growing “old” is not. Whether or not we feel “old” depends on our own health status, activity level, relationships, spirituality and outlook.

A true marketing professional understands the entire landscape of communications options and also understands how to build holistic and well performing branding and marketing strategies.

Showing off your team’s culinary skills can be an excellent way to do this and can doubly serve as a point of differentiation for your community.

A strong brand builds trust in a competitive environment, and shows off what’s exceptional about your organization.

As the Baby Boomer cohort hits “retirement age”, they’re going to reinvent the concept and experience of senior living.

Creating and maintaining a brand that attracts your best, most qualified leads in the older adult sector is a complex job.