Branding & Rebranding, Census Building, Repositioning, Websites
About This Project


Low census, older building and amenities, lack of awareness, brand confusion in the market with another unaffiliated Friendship Village and a desire to reposition the community for its next 40 years.


We began with immediate lead generation to bridge the community with an influx of new leads while branding was underway. New name, new brand identity and a positive, forward-thinking brand launch.


As of the date of this writing, 368 new leads and 14 new move-in’s created in total. The virtual brand launch FUTUREFest attracted 125+ attendees and was a good start to blue-sky selling renovated garden apartments.

Please call us at 888-776-5135, email ideas@3rdplus.com or schedule a quick meeting below. We are excited to work with you!

Schedule a Meeting.

Schedule a 30-minute meeting with us or call 888-776-5135 to learn more. We look forward to working with you!