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Challenge
The aging services industry is facing a considerable work force shortage. There is a lack of general awareness about LeadingAge Washington communities and also a misconception that “not-for-profit” means no money.
Solution
LeadingAge Washington’s workforce task team commissioned 3rdThird...
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Challenge
Parkshore’s unique geographic location and lifestyle are best communicated through visuals. The goal of the video series was to create something tangible that easily shows the lifestyle of living at Parkshore.
Solution
A three video series focused on the...
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Challenge
Low census, tired building and amenities, lack of awareness and a lack of clear differentiation even though they are the only CCRC on Green Lake in Seattle.
Solution
In addition to some key internal operation shifts such as a...
Community Lease Ups & Traffic Building - Potential residents are reached through multiple channels and new communities typically open with a very high occupancy....
Rebranding and Video Development - Parkshore filled their long-term vacancies within eight months of the new brand launch and built a 170 person wait list within 18 months and the videos have become one of the most popular and clicked on features of the website....
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Challenge
Kin On has a strong history of serving the Chinese community in Seattle. However, over time competition has increased and Kin On began to feel market share loss to competitors and a lack of awareness and identity...