Branding & Rebranding
About This Project


Low census, tired building and amenities, lack of awareness and a lack of clear differentiation even though they are the only CCRC on Green Lake in Seattle.


In addition to some key internal operation shifts such as a new pet policy and adjusted pricing, The Hearthstone embarked on a rebrand process focused on attracting younger, active-lifestyle clients, after an initial traffic building campaign.


Occupancy at the main campus building has climbed from 83% to 100% with a 100-person waiting list. The Cove building is at 100% occupancy with a waiting list and qualification for financing a second phase.

Please call us at 888-776-5135, email ideas@3rdplus.com or schedule a quick meeting below. We are excited to work with you!

Schedule a Meeting.

Schedule a 30-minute meeting with us or call 888-776-5135 to learn more. We look forward to working with you!