Hearthstone: Interim Census Building

Date
Category
Census Building
About This Project

Situation

In ensure project viability, The Hearthstone needed to secure 11 deposits prior to breaking ground on The Cove East, a new condominium-style community consisting of 22 upscale units in Seattle’s Green Lake neighborhood.

Action

We developed a print, direct mail and online campaign that focused on the extreme rarity of this new community in a prime location. The concept compares this unique opportunity with something that is also very rare: Capturing a glimpse of the legendary Green Lake Mermaid. This edgy, highly creative campaign couldn’t be ignored.

Results

While the marketing team planned to use this campaign for a 12-month period, the unprecedented level of response accomplished their goal in just 90 days! Two open house events generated 260+ attendees and resulted 15 pre-sells. A $35,500 marketing investment resulted in $8.9 million in deposits for all 22 units. We calculated a 250:1 ROI for marketing dollars spent.

Please call us at 888-776-5135, email [email protected] or schedule a quick meeting below. We are excited to work with you!

Meet with us.

Schedule a 30-minute meeting with us or call 888-776-5135 to learn more. We look forward to working with you!