After winning the rebranding and lead generation for Aldersgate in 2020, 3rdThird determined their website was woefully inadequate and underperforming on a number of metrics. It also suffered from poor UI design and was hard to navigate. Finally, it didn’t reflect the Aldersgate brand messaging or tell the overall story well.
Challenge
One of the largest challenges was to help the website generate leads and also integrated the “Diverse by Nature” story into design and copy.
Solution
On the home page, visitors are greeted with sliders that promote vast diversity and options available at Aldersgate. We developed a series of ebooks and also prominently featured events on the home to drive RSVPs and capture visitor information.
Results
Since launching in July 2021, the Aldersgate website is one of the best performing in its category. Have a look here.
